You have access to a wide range of marketing expertise
Effective marketing requires a wide range of expertise. The ideal marketing team includes; business strategists, analysts, creative professionals, designers, brand managers, SEO specialists, copywriters– the list goes on and on. Hiring a large enough staff to cover all bases isn’t often feasible, and it’s expensive even when it is. Given the rapid technology changes in other states, Maine is very behind in the new age world of Marketing. Even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right expertise at the right cost point is very difficult.
That’s where an outsourced media and marketing firm can step in. Suddenly you have marketing experts with specialized skills that you can assemble into a team that is specific to your immediate needs. This team can then be retained for follow-up efforts, adjusted to meet changing needs, or totally revamped if the next assignment requires a markedly different combination of expertise and skillsets. Story Silo Media is aware of the many marketing channels and opportunities available. Your business will benefit from the combined experience brought by our creative team while avoiding the stress and costs of training and retraining a less broadly specialized in-house team.
Collaboration to develop the best marketing plan for your business
In order to get the best results when working with an outsourced team, collaboration is needed. The business owner and the virtual team must collaborate for multiple reasons:
To paint a clear picture of the team’s goal.
It is imperative that everybody in the team is on the same page and has a clear vision of the business goal the owner wants achieved. It sets the foundation of the team’s work agenda. And clarifies what exactly the employer is expecting from them, and allows for workflow updates.
To build trust.
Collaboration between the employer and the virtual team allows them to build trust with each other. With the advent of social media and continuous advancements in technology, collaboration with outsourced marketing teams. Numerous collaboration tools flood the market every year. It is now easier for teams to find the right mix of tools that will ensure productivity and effective communication.
Outsourcing your marketing saves you money
Cost savings are the number one reason why businesses outsource. By enlisting an outsourced marketing partner, a business can create a lean and focused marketing-team model for less than the cost of hiring one mid-level marketing manager. This is due to minimizing multiple factors such as: the lengthy and expensive hiring process, competitive salaries, full benefits, and learning curves. Because you only pay for services used and for the length of time needed, this model can also be adjusted throughout the year in response to changing parameters of seasonal activity, fluctuating cash flow, changing markets, and any other external considerations. Outsourced marketing firms also can often use their expertise to cut paid media marketing costs. Many businesses in Maine are known for offering incentives to attract and keep high-level professionals in the state… but we love it here! We don’t upcharge an inconvenience fee for operating in this beautiful state. End result: your business saves money that can then be invested in further growth.
You get access to the most up-to-date marketing strategies
Markets are constantly changing in today’s fast-paced world, and you don’t want to be the business left behind. Businesses need the strategic and organizational mobility to shift gears at a moment’s notice, and outsourcing allows you to have an instantly prepared and specialized team available whenever a shift requires adapting your marketing strategy. It also enables your company to explore new approaches without a long-term commitment. Story Silo Media will provide you with the plug-and-play custom marketing tools you need for events that you want to personally cover on social media. Be prepared for the next company event that needs to be seen by your online audience with our guidance, even if its the day before, we have the answer. With an outsourced marketing team, you only pay for the services used for the length of time needed.
Your outsourced marketing agency is accountable for measurable progress
While there is often less pressure on an in-house team to be accountable for quantifiable progress, our outsourced marketing firm will hold itself fully accountable through material due dates, key performance indicators, keeping you or your marketing employee on track with the custom plan, and fresh ideas. Story Silo Media’s marketing process does much more than keep your staff updated, we do monthly check ins and consulting recaps. By teaching you how to easily measure your social media insights and website metrics, our outsourced marketing team uses our established infrastructure to monitor and maximize ROI tools in real-time. By making it quantifiably clear what strategies are and are not working, this interactive feedback loop ensures that an optimal mix of solutions and channels is fully in place.
Story Silo Media provides quality marketing consulting for a top of mind awareness
We will craft a unique, tailored strategy that aims to effectively engage your target customer, but first, we need to know the steps you have taken to market your company if any in order to provide you with the tools you need to reach your goals. Not sure what campaigns will work to showcase your latest product? Having trouble finding the time to manage your social media and be a business owner? We are here to help answer those questions throughout your entrepreneurial journey.
The main goal of Story Silo Media is to highlight your company values and showcase your product or service in a professional way. Through commercial photography, videography, and design your company will grab the attention of potential customers. Our team of professionals uses advanced editing skills, lighting techniques, and detail all while incorporating your brand colors to enhance the look and mood of your shareable content. Using an outsourced media company to professionally edit your content will not only show brand consistency but allow for top of mind awareness with your viewers.
Schedule a consultation call today!