Marketing & Media Strategies to Start Your 2023 Off Strong
Hello, 2023. Somehow we found ourselves squarely in February already. As if being a business owner isn’t hectic enough, trying to add new marketing initiatives on top of your ever-expanding priority list can be stressful. If social media marketing, new imagery, and content creation is on your list of priorities for the new year, we’ve got you covered.
In this post, we’ll explore how to expand your online presence in 2023. Pull up a chair, grab your beverage of choice (ours is coffee!), and let’s get into it.
Expanding Your Online Presence in 2023
While marketing is complex and each business initiative is unique, there are several pillars of any solid marketing strategy that are important.
High-quality visuals
A picture speaks a thousand words, and beautiful imagery can set you apart from your competition. According to 2019 Google Consumer Survey results, 53% of online shoppers say images inspire them to purchase—and stock images just don’t cut the mustard.
Professional headshots of your team can also lend a personal touch to your brand and business, and can instill a sense of trust in current and future customers. Technician-heavy businesses, especially, can benefit from professional headshots of their technicians. With professional headshots, your customers will feel confident and comfortable with technicians entering their homes—no more nervous Nellies and panicky Pauls!
High-quality imagery is key to successful marketing once your business goals have been identified. That’s why it’s crucial to work with an experienced media agency that can accurately capture your business’s style. Whether you choose Story Silo Media to create your visual marketing content or not, the benefits of having professional images and videos for your website and social media accounts are innumerable.
Site ranking on search engines
When someone types your business into Google, what results come up? If your site is toward the bottom of the page (or not even on the first results page at all), you’re losing out on customers. SEO, or Search Engine Optimization, is an essential part of any marketing strategy. If you’re looking to expand your business’ online presence this year, making sure that your website ranks high on search engines is critical.
One strategy to ensure your website is showing up on Google is by doing a site audit. Higher-ranking pages get more organic search traffic. Poor performing pages are not generating traffic or sales, and low-quality content is a major indicator to search engines that what you’re providing on your website isn’t good enough (whomp-whomp). Many businesses can benefit from a website audit to find low-performing pages to remove, redirect, or optimize.
Our clients love our website audits. We optimize their existing content to ensure that their business page ranks high on search engines, which drives more organic traffic to their website. More traffic = more happy customers.
Copy that converts
Now that you’ve updated your imagery, video, and done a website audit, it’s time to implement powerful copy that converts visitors into customers. This type of marketing copywriting uses engaging, persuasive language that motivates readers to take a specific action. In the biz, we call this a “call to action,” or CTA for short.
According to a recent study, personalized CTAs increase conversion chances by 202%. Every business owner knows what that means! It’s time to smoke your competition by implementing killer copy on your website and social media accounts. Your customers love knowing that a real human is behind the keyboard, so let your brand voice shine.
Social media posts with trackable results
Social media isn’t just for kids. As of 2022, there are 3.96 billion total social media users across all platforms. Yes—that’s almost 4 billion with a capital B.
Many business owners shy away from fully diving into social media because they’re intimidated, or they don’t feel it’s a worthwhile investment. Why? Because there’s a common misconception that social media posts aren’t trackable—therefore, the investment can’t be justified. We’re here to tell you that isn’t true.
As a business owner, you can easily review performance analytics, see how many people viewed your post, and even track click rate to your site—all from social media like Facebook and Instagram. We help our clients navigate the scary (and sometimes treacherous) depths of social media, and our clients see big results.
Takeaways
As a business owner tackling your own marketing can be intimidating. A strong marketing strategy requires several things, including high-quality imagery, SEO site optimization, strong and persuasive copy, and trackable social media content. Let the team at Story Silo Media take this off your plate and handle all of your marketing needs in 2023.
Be sure to check back soon, as we’ll be doing a more in-depth exploration of each of these topics in the coming weeks in our new blog series! If you’d like to receive the blog post straight to your inbox, sign up for our weekly newsletter here.
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