SEO Strategies Every Business Should Implement
Have you looked at your business’s digital footprint lately? Has your website been optimized for SEO? Don’t even know what SEO stands for? Don’t sweat it—we’re here to help.
One of the most critical aspects of your online presence is search engine optimization (SEO). SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs), particularly on Google, which, as any business owner knows, dominates the search engine market.
Here at Story Silo Media, we eat, sleep, and breathe digital and SEO and can help you take your online presence to the next level. In this blog post, we will explore some of the best SEO strategies to transform your online presence and show up at the top of Google results every. Damn. Time.
SEO Strategies Every Business Should Know (and Implement!)
SEO is a complicated and ever-changing beast—thanks, Google—but there are some tried-and-true best practices that every business should know and implement into their presence online.
Conduct Keyword Research
One of the fundamental aspects of SEO is targeting the right keywords. Keyword research involves identifying the search terms that your target audience is using to find information related to your business or industry. Once you have identified those keywords, you can incorporate them strategically throughout your website, content, and meta tags to improve your rankings in SERPs.
With our clients, we always do a deep dive into the keywords our client’s target audience is searching for on Google. This deep dive can then inform a content strategy to ensure their website reaches the top of Google search results.
Optimize Your Website
Your website’s design, structure, and functionality can also impact your search engine rankings. Therefore, we always recommend conducting a site audit to identify the pain points, poor UI, and potential holes when a customer visits your website. An excellent site experience is essential for each customer, whether their first or 100th time visiting your website.
To improve your website’s SEO, ensure it is mobile-friendly, has fast page load times, has straightforward navigation, and uses header tags to structure your content. In addition, ensure your website’s meta titles and descriptions are optimized for your targeted keywords.
Create High-Quality Content
Creating high-quality, relevant, and engaging content is critical to improving your search engine rankings. Google’s algorithm prioritizes content that addresses your target audience’s pain points and provides solutions—incorporating targeted keywords and subheadings, bullet points, and images to make your content more readable.
Build Quality Backlinks
Backlinks are links from other websites that point to your site. They are a critical ranking factor in Google’s algorithm as they signal to search engines that your content is valuable and relevant—not a fake website or scammy.
How to improve backlinking? Focus on building high-quality backlinks from authoritative sites in your industry—guest posting, participation in industry forums, and contacting other websites for link opportunities are all great strategies to implement.
Utilize Social Media
While social media does not directly impact your search engine rankings, it can help improve your visibility and drive traffic to your website. In addition, by promoting your content on social media platforms, you can reach a broader audience and encourage people to visit your site, improving your engagement metrics and ultimately helping your rankings.
Plus, social media has so many other benefits as well. Our clients have seen tremendous growth year-over-year from using our social media strategy and management services.
Monitor and Analyze Your SEO Performance
To continually improve your SEO strategy, monitoring and analyzing your performance is vital. Use tools like Google Analytics and Google Search Console to track your website’s traffic, engagement metrics, and search engine rankings. This data can help you identify areas for improvement and adjust your SEO strategy accordingly.
After completing a site audit and implementing impactful SEO strategies, we offer monthly SEO maintenance packages to our clients to ensure their website performs the best it possibly can in every search engine query.
Takeaways
In conclusion, SEO is a complex and ever-evolving field that requires ongoing effort and attention. However, incorporating the best SEO strategies outlined above can improve your website’s search engine rankings, attract more traffic, and ultimately grow your business. Remember, SEO is a long-term game, so be patient and persistent, and stay up-to-date with the latest trends and best practices.
Curious to learn more about how Story Silo Media can improve your SEO? Click the button below to schedule a free 15-minute strategy call.