How to use professional images to market your business
Congrats! You just received your professionally captured commercial photos, and now it is time to put them to use and see a return on investment. Incorporating images into your marketing and or online presence provides more than just a professional look; but is a fundamental part of conveying your message. Images are what allow marketing to evoke emotions of trust, needs, and desires from consumers.
Marketing or posts without images is like cake without frost… it gets the job done, but it doesn’t quite excite you, does it? Today we will be covering the different ways you can get the most out of your images because they have a place in almost every facet of your promotional strategies.
Here are the six most popular places and easiest ways to incorporate images and visuals into your marketing.
- Images for Websites
Thinking about updating your website or creating a new one? Images are a great way to share your vision visually and gain trust with clients. If they can recognize your staff in a shot then they know you are the real deal. Use stock images sparingly, as a last resort.
- Make your Facebook Cover Noticeable
Replace your pixelated cover image on your Facebook business page with one that is crisp and represents your company well. The cover image is the first impression someone will have of your business.
- Images in Social Media
If you can strategize images with your photographer before the shoot, do it. Think about posting topics that will help you share your story, product, or staff.
- Bring life to your slideshow presentation
No one likes sitting through a slideshow presentation and seeing a bunch of stock images, or even worse, no images at all. Instead, try and liven up your business’s presentation with custom images of your brand.
- Images in Blog Posts
Blog posts and articles tend to be text-centric. However, not everyone learns the same way, which is why an image, infographic, or GIF can really spice up your text and be another tool to get your message across. Remember, whatever image you use should relate to the topic you are discussing.
- Create stand out print marketing materials
Even though social media is the top marketing tool today, print marketing is not dead! For example, many product-based and technician heavy services use slide-in-mailers when sending a package or reminding the customer of their next appointment.
Images are everywhere, and whether you start with employee headshots or inaction lifestyle images, your customers will notice the difference and react to it if done the right way.
Have questions about your current images and want some tips? Connect with our team today by clicking the link below.