Identifying which social media platforms your ideal customers are using is an essential part of marketing these days. However, as business owners, we can barely keep up with posting to our personal social media accounts because time is of the essence in our busy world. Nevertheless, we all know that posting to gain brand awareness for our businesses is time well spent. In this post, we review the six most popular platforms that entrepreneurs should choose from when trying to grow.

the top most popular social media platforms for businesses.

Remember, not every platform is a good fit for your business, so let’s rule some out right now. 

• Facebook: This is the largest platform with over 2 billion monthly users. Facebook is for building relationships, and most brands use it to increase brand loyalty. However, because of many changes, the reach is limited and undeveloped brands have a more challenging time reaching their target audiences.

• Instagram: Instagram is notorious for building lead generations and brand ambassadors (people who loyal advocates of your business). With over 200 million users, it can be a great way to sell a limited product-based service. However, the downside is that Instagram shopping might not be available to you, depending on your region.

• LinkedIn: With over 600 million users, LinkedIn is primarily used for Networking, News, and Conversation. Clients find success in starting one-to-one conversations on this platform.

• YouTube: With over 1 billion users, YouTube is a great platform to build brand awareness and be seen as an educator in your community through creating “How-To” videos. However, there are a few disadvantages: learning how to navigate the many rules YouTube places on your content and brand is one of them. 

• Twitter: Mainly used for news articles and starting political conversations, Twitter has almost 600 million users; it is great for PR and generating conversations that help launch your innovative brand into the world. The one complaint amongst entrepreneurs is that it is hard to build a following, even if you are a copy editing professional. 

• Pinterest: Pinterest has over 70 million users; seen as a scrapbooking tool. Brands typically use it as a lead generation tool for product-based businesses: clothing, art, small businesses, etc.

A few more platforms are arising in the social media world; Clubhouse, Tik-Tok, and more. However, being the overachievers we are, entrepreneurs need to remember not to get caught up posting on all the platforms, just the ones our audience live on. 

Once you know where your target audience is, all you need to do is pick two platforms and show up consistently. And staying within your brand guidelines when creating content is another essential factor for keeping your audience engaged, which we will touch on in our next blog post. 

Need assistance finding which platform your audience frequents? NO problem.

Reach out to our team by clicking the link here and set up a time to chat.

Make sure to put the keywords “Find My Platform” in the subject line.