Last time, we covered the 5 Social Media Goals for Beginners and why choosing one outreach tactic and following through with it is essential for brand awareness.
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Showing up on social media
It should be directly related to your business goals.
Do you feel overwhelmed thinking about all of the social media platforms out there? Or pressured to post on every social media outlet because everyone else is? Let me stop you right there. I am about to share the strategy I use with my clients, a step-by-step approach when deciding which social media platforms to show up on.
We got into the business because we wanted to work smarter, not harder, and time is the most precious thing we have. Let’s not spend it posting to the wrong platforms.
Choosing the Right Social Media Platforms For Your Business
Here are five simple steps to help you decide.
Who is your ideal customer?
What does your “cherry customer” look like? What are their interests, age, income level, and where do they live? A brand persona will be a massive part of how you create your client avatar. The ideal customer that helps you reach financial goals. Essentially, ask yourself “Who is my target market?”.
What do you provide that your customer needs?
This question is much more in-depth than you might think. Consumer demand and customer needs are two different things. Unlike a product or service sought after, “Customer Needs” is defined as the specific qualities your audience is attracted to and might not be receiving from your competitors. What makes your product/service stand out from other producers in your industry? For example, sharing that you provide one-of-a-kind, quality service might be a consistent theme in your messaging.
Finding your business goal.
This is an essential part of the digital marketing process. So whether you are creating a plan for social media or building a new website, clarifying your business goals will help you identify which platforms are best for you. Are you on social media to drive sales, or are you there to increase brand recognition and build relationships?
Get Familiar with the Different Social Media Platforms.
Align your target audience with the social media platforms they spend the most time on and examine those platforms for yourself if you do not have the resources to hire a professional team. Ask your current customers what platforms they frequently find themselves using. By dedicating at least 15 minutes, five days a week, to browsing what competitors and customers are asking on social media, you will be a social platform expert in no time.
Identify Your Resources.
What are YOU naturally good at? By identifying our talents (which can be hard to do sometimes), we can use these talents to our advantage in our marketing. Ask a friend or customer to tell your best qualities are. This could be public speaking, your bright personality, the way you design graphics. Then use these skills in your marketing plan. Get in front of the camera more and speak about your day. Create an ad on Canva that shows your design skills. However, understanding the tasks you need to delegate can be just as important. For example, if your competitors are posting pictures of their team/products on social media, but taking pictures isn’t your strong suit, consider using a local agency that offers affordable commercial photography packages. You can be surprised at the money saved when time is saved as a business owner.
Need a second opinion? Want advice from a professional? We are just a message away!